As demand grew, Nikkiey evolved into a hybrid model, combining in-person coaching with an online presence. At the time it was called Alpha Female Fitness, soon to evolve into WarriorBabe. This marked the start of delivering expert-level fitness and nutrition strategies on a larger scale, helping more women achieve their goals with proven results.

The WarriorBabe Blueprint was born, setting a new standard in fitness education. This program empowered women with the tools and knowledge to transform their health for life. The rebrand from Alpha Female Fitness to WarriorBabe signaled the start of a movement, establishing expertise in personalized fitness solutions for women.

WarriorBabe solidified its position as a leader in fitness education, testing and refining new programs like the WarriorBabe Revolution to ensure the best client outcomes with unmatched support in the space. Through strategic innovation, the company expanded its reach and impact while maintaining its core commitment to delivering unmatched expertise.

As the world faced unprecedented challenges, WarriorBabe stepped up to deliver strength and stability to its growing community. The release of version 2 of the WarriorBabe Blueprint provided women with actionable strategies to stay consistent and healthy, even at home. Weekly live workouts on Instagram fostered connection and motivation, while new products tailored to the pandemic’s unique challenges showcased WarriorBabe’s adaptability.
This year solidified the WB Method as an essential resource for women navigating their health journeys, and WarriorBabe became an 8-figure company, further proving its impact and leadership in the fitness industry.

This year, WarriorBabe introduced its VIP Coaching Program, providing an elite 1:1 coaching experience based on the WB Method. We started to welcome the best of the best personal trainers to our team. The program expanded the brand’s ability to deliver tailored solutions for women 40+ navigating hormonal changes and life transitions. The Blueprint and Revolution programs were further refined to ensure a cohesive, results-driven experience for every client.

The release of WarriorBabe Blueprint version 3 showcased Nikkiey’s commitment to delivering cutting-edge education in fitness and nutrition. The WB Method was integrated into high-quality video content and expanded onto YouTube, growing WarriorBabe’s reach and establishing it as a trusted authority for women over 40.

WarriorBabe launched The Macro Hour podcast, bringing the WB Method to a larger audience with expert advice on fitness, nutrition, and mindset. The podcast stayed in the top 10 fitness podcasts within the United States and featured big-name guests like Jordan Syatt, Sal DiStefano, Dr. Stephen Cabral, and other leading experts in the space. The VIP program was revamped to set a new standard for personalized coaching, while our in-house marketing and sales teams elevated their intent to bring WarriorBabe to more women worldwide. This year also saw record-breaking revenue, solidifying WarriorBabe as a leader in the fitness space.

WarriorBabe partnered with Equi.Life to integrate hormonal insights into its programs, creating a truly personalized approach to fitness and nutrition. This partnership brought a new dimension to the WB Method, addressing every facet of a woman’s health. With its innovative strategies and industry-leading products, WarriorBabe continues to transform lives and lead the fitness space for women 40+.