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Privacy Policy


Last Updated: February 7, 2024


Alpha Female Fitness, LLC d/b/a WarriorBabe (“WarriorBabe,” “Company,” “us,” “we,” or “our”) respects the privacy of individuals who visit our website at (the “Site”), use our mobile applications (such as WarriorBabe Blueprint™ and WarriorBabe VIP™ (the “Apps”), participate in the WarriorBabe Blueprint™ and WarriorBabe VIP™ programs (the “Program(s)”), or access any other websites, pages, features, or content owned and operated by us that direct to this Privacy Policy (collectively, including the Site, Apps, and Programs, the “Services”). This Privacy Policy explains how we collect, use, share your personal information, the rights and choices you may have with respect to your personal information, and how to assert those rights.
By accessing, visiting or using our Services, you acknowledge this Privacy Policy and agree to our Terms of Service, available at If you are not comfortable with any part of this Privacy Policy or do not agree with the Terms of Service, please immediately discontinue access or use of our Services.
We may make changes to this Privacy Policy from time to time. Please review the “Last Updated” date at the top of this page to determine when this Privacy Policy was last updated. Any changes to this Privacy Policy will become effective on the “Last Updated” date indicated above. If we make material changes to this Privacy Policy, then we will notify users by posting a notice on our website and/or via email or by other means as required by law.
This Privacy Policy does not apply to the personal information we collect from employees, contractors, job applicants, owners, directors or officers of WarriorBabe.


      1. Health Disclaimer
      2. Personal Information We Collect
      3. How We Use Your Personal Information
      4. How We Disclose Your Personal Information
      5. Cookies and Other Tracking Technologies
      6. Third Party Links and Content
      7. Your Choices
      8. Children
      9. Retention
      10. Security of Your Personal Information
      11. How to Contact Us

Please be aware that you are responsible for your own health decisions, and any statements or claims about the possible health benefits conferred by any foods or supplements or workouts have not been evaluated by the Food & Drug Administration and are not intended to diagnose, treat, cure or prevent any disease. For the avoidance of doubt, WarriorBabe is not subject to the requirements of the Health Information Portability and Accountability Act of 1996 or its implementing statutes and regulations (collectively, “HIPAA”). This is because WarriorBabe does not engage in HIPAA covered transactions set forth at 42 C.F.R. Part 162. However, as described below, we do protect, safeguard and carefully limit access to your information in accordance with this Privacy Policy.
We collect certain personal information when you use our Services. Personal information is typically data that identifies an individual or relates to an identifiable individual. The personal information that we collect depends on your interactions with us and the choices you make.

Information You Voluntarily Provide. The types of personal information that we or third-party service providers who assist us (in providing, maintaining, and operating our Services) may collect from you include:

    • Account Registration/Application. We may collect information relating to the creation of an account, such as your first and last name, age (18 or older), email address and phone number. To personalize your fitness plans, we may also collect physical body types, dietary history, workout history, commitment goals, and referral information.
    • Program Participation. When you are enrolled in one of our Programs, we may collect your contact details such as your first and last name, address, postal code, email address, or phone number. We may also collect your activity status, body status, nutrition intake status, weight, body fat, and other metrics to evaluate your program participation. If you voluntarily share any sensitive information through our Services or to our coaches, such as information about your medical or health conditions and lab results, we will process this information in accordance with applicable legal and regulatory requirements.
    • Payment Information. When you subscribe to one of our Programs, we may collect your payment card information, shipping and billing addresses, and phone numbers.
    • Customer Support. When you engage with our support team and customer service providers, we may collect records, copies of your correspondence (including email addresses and phone numbers), or additional information you choose to share with us.
    • Community Forums. We manage community groups on third-party platforms (i.e. Facebook) where our Program participants may communicate with each other. If you post information in the community, that information may be collected and used by WarriorBabe, other users in the community, and the third-party platform owner and operator. We strongly recommend that you do not post any information in the community that allows others to identify or locate you or that you otherwise do not want to share with the public. To request the removal of your personal information from the community forum, please contact us as described in the “How to Contact Us” section.
    • Testimonials. Upon obtaining your permission, we may post testimonials, both written and video, on our Services. If you wish to update or delete your testimonial, you can contact us at

Information We Automatically Collect. To the extent permitted under the applicable law, we may automatically collect certain types of personal information about you when you interact with the Services.

    • Usage Data. When you browse our Sites, we automatically collect log data such as your web request, Internet Protocol (“IP”) address, browser type, domain names, referring and exit pages and URLs, pages viewed and the order of these page views, the date and time you access our servers, and other diagnostic data.
    • Device Information. When you use your desktop or mobile devices to access our Services, we may be able to identify your device’s unique device identifier, MAC address, operating system, and your mobile device’s advertising ID.
    • Location Information. When you use our Services, we may infer the generic physical location and geographic regions of your device from your Wi-Fi, Bluetooth and other device settings. For example, your IP address may indicate your general geographic region. Upon your permission, we may collect your mobile device’s precise geo-location to find the closest restaurants near you. You may choose not to share your location details with us by adjusting your mobile or desktop device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

Information We Collect From Third Parties. From time to time, we may obtain information about you from third-party sources as required or permitted by law. These sources may include:

    • Marketing Partners and Analytics Providers: Unless prohibited by applicable law, we may obtain your personal information from marketing partners and analytics providers so that we can better understand which of our Services may be of interest to you and to provide us information necessary to improve our Services.

We may use your personal information for the following business and commercial purposes, unless restricted by applicable law:

(a) To Provide Our Services.

We use personal information we gather through the Services to provide you with our Services that you request, such as creating and managing user accounts, creating tailored training programs, organizing monthly coaching services and team meetings, planning weekly community calls, and/or processing your purchase orders.

If you choose to partake in our 1:1 personalized fitness coaching services, you will receive one complimentary at-home laboratory test kit for a health evaluation from our co-branded service partner, EquiLife. After completing the lab test, you will be contacted by a complementary EquiLife health coach for a review of your test results and any product recommendations. You will then be referred back to your personal WarriorBabe coach to determine how best to move forward with your tailored fitness plan.

(b) To Provide You with Service-Related Communications.

We may use your personal information to communicate with you. We may send you administrative or account-related information to keep you updated about your account and the Services. Such communications may include information about privacy policy and terms updates, security updates, tips or other relevant transaction-related information. Service-related communications are not promotional in nature, and thus you are not able to unsubscribe from them.

(c) To Provide Customer Support or Respond to You.
We collect any information that you provide to us when you contact us. Without your personal information, we cannot respond to you or ensure your continued use and satisfaction of the Services.

(d) To Provide Marketing Communications.
If you have voluntarily provided your email address, phone number or other electronic addresses to us when subscribing to our marketing communications, we may email you about products, services, and promotions that we believe may be of interest to you. When you no longer wish to receive these marketing messages from us, you can opt out at any time by following the instructions contained in each email you receive from us or contacting us via the methods specified in the “How to Contact Us” section below.

(e) To Research and Develop of Our Services.
We may process your personal information and derive analytical and statistical data to better understand the way you use and interact with our Services. For instance, analyzing where, on which types of devices and how our Site is used, how many visitors we receive, and where they click on the Site may help us improve our existing Services and to build new Services. Please see our Cookies and Other Similar Tracking Technologies section for more information.

(f) To Personalize Your Experience.
We may process your information to personalize your experience. By personalization, we enable you to interact with our Services more easily across platforms and devices.

(g) To Facilitate Corporate Acquisitions, Mergers and Transactions.
We may process any information regarding your account and your use of our Services as is necessary in the context of corporate acquisitions, mergers or other corporate transactions.

(h) To Enforce Compliance with Our Terms, Agreements and Policies.
When you access or use our Services, you are bound to our Terms. We may process your personal information when actively monitoring, investigating, preventing and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services. We may also process your personal information to investigate, prevent or mitigate violations of our internal terms, agreements or policies; and enforce our agreements with third parties.

(i) To Ensure the Security of the Services.
We may process your personal information to combat spam, malware, malicious activities or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.

(j) To Maintain Legal and Regulatory Compliance.
Our Services are subject to certain laws and regulations which may require us to process your personal information. For example, we process your personal information to pay our taxes, to fulfill our business obligations, or as necessary to manage risk as required under applicable law, or to respond to requests by judicial process or governmental agencies.

(k) With Your Consent.
For any other purpose disclosed to you prior to you providing us your personal information or which is reasonably necessary to provide the services or other related services requested, with your permission or upon your direction.


We may disclose your personal information as described below:

(a) Within Our Corporate Organization.
We may share some or all of your personal information with our subsidiaries and corporate affiliates, joint ventures, or other companies under common control with us. If you would like us to stop providing your information to our affiliates for their own marketing purposes, you may opt-out by emailing us at

(b) With Our Service Providers and Business Partners.
We may disclose your personal information to our contractors, affiliates, distributors and suppliers (“Service Providers”) who provide certain services to us or on our behalf, such as fulfilling orders you place through the Services, processing payments, videoconferencing services, operating and supporting the Services, analyzing data, or performing marketing or consulting services. These Service Providers will only have access to the information needed to perform these limited functions on our behalf.

(c) For Co-Branded Services and Features. Portions of our Services may be offered as part of co-branded services and features. We will share your personal information with our co-branded partners based on your voluntary use of or participation in a co-branded service or feature. The co-branded partners will be identified on the co-branded feature or service, along with an applicable co-branded partner’s privacy policy. Use of your personal information by a co-branded partner will be subject to the co-branded partner’s privacy policy. If you wish to opt-out of a co-branded partner’s future use of your personal information, you will need to contact the co-branded partner directly.

For instance, when you sign up for a membership, we may share your name, email and shipping address with EquiLife, our testing and supplement coaching partner, in order to provide you with a complimentary [[Stress Mood & Metabolism]] test for health evaluation purposes. If you further purchase supplements through the co-branded WarriorBabe/EquiLife website, you would be doing so pursuant to EquiLife’s Privacy Policy, available at:

(d) Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies.
We may disclose personal information to government authorities or third parties if: (a) required to do so by law, or in response to law enforcement requests and legal processes, such as a subpoena or court order; (b) comply with requests from auditors, examiners or other regulators; (c) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; or (c) we believe that you have abused the Services by using it to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws. You should be aware that, following disclosure to any third party, your information may be accessible by others to the extent permitted or required by applicable law.

(e) During Business Transfers; Bankruptcy.
In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets, any personal information owned or controlled by us may be one of the assets transferred to third parties. We reserve the right, as part of this type of transaction, to transfer or assign personal information and other information we have collected from users of the Services to buyers, service providers, advisors, potential transactional partners or other third parties in connection with the advisors, potential transactional partners or other third parties of a corporate transaction. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred user information will be subject to this Privacy Policy. However, any information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.

(f) With Marketing Partners.
Depending on the jurisdiction in which you reside, we may, from time to time, share personal information about you with selected third-party marketing partners that we believe offer products or services that may be of interest to you. If you would like us to stop providing your information to our third-party marketing partners, you may opt-out by emailing us at To learn more about your choices and rights, please review the “Your Choices” section below.

(g) With Your Consent.
We may share your personal information with other companies if you give us permission or direct us to share your information.


We and our service providers may automatically collect information from you when you use the Site using “cookies” and other similar technologies, such as web beacons (“Tracking Technologies”), to automatically collect information about you when you use the Site and to personalize your experience with our Services. We and third-party businesses on our behalf, may use Tracking Technologies to help us customize your experience and better manage content on our Sites,

Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the websites that you visit so that they can recognize the same browser navigating online at a later time. Information that may be collected by cookies when you use the Site may include, without limitation: the pages you visit within the Site; the date and time of your visit to the Site; the amount of time you spend using the Site; the IP address used to connect your computer to the Internet; and/or your computer and connection information such as your browser type and version, operating system and platform.

Generally, we use first-party and third-party cookies for the following purposes: to make our Services function properly; to provide a secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; to help us improve our Services; and to remember your preferences for your convenience.

We may place cookies from third-party service providers who may use information about your visits to other websites to target advertisements for products and services available from us. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party’s website for more information on how they use cookies.
For opting out of cookies, see the “Managing Cookies” in Section 5 below.


The Services may include links to other third party websites and content from third party businesses. WarriorBabe does not have access to or control over these third parties or the cookies, web beacons or other technology that these third parties may use. We are not responsible for the privacy practices of these third parties or the content on any third-party website. You are encouraged to review the privacy policies of the different websites you visit.

We offer you certain choices about how we communicate with you and manage what personal information we collect from you.

1.  Correct or Update Your Information
If you have created a user account through the Services, you will have the  ability to access, update and correct the personal information you have provided in connection with your account by logging into your account through the Services. If you do not have an account and would like to request to correct or update your personal information that we have collected or has been previously provided to us, please contact
To protect your privacy, we must be able to verify your identity to confirm that the request came from you before we can process your request. We may contact you by phone or e-mail to verify your request. Depending on your request, we will ask for information such as your name, an email address or a phone number you have used with WarriorBabe.

2.   Marketing Communications
We offer you certain choices about how we communicate with you. To update your preferences, limit the communications you receive from us, please contact us as specified in the “How to Contact Us” section at the end of this Privacy Policy. Where provided by law, you may withdraw your consent previously provided to us, and we will apply your preferences going forward. You can also choose not to receive marketing communications from us by clicking on the unsubscribe link in our marketing content.

3.   Managing Cookies
You have the right to decide whether to accept cookies. If you do not want us to deploy cookies in your browser, you may modify your web browser setting to refuse some or all cookies or to notify you and ask for your permission when a website tries to set a cookie. If you want to learn how to modify your browser settings, please use the “Help,” “Tools” or “Edit” menu in your browser or review the instructions provided by the following browsers: Microsoft Edge, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile; and Android browser. If you block or delete technical and/or function cookies used by our Sites, the Sites may become impossible to browse, certain services or functions of the Sites may become unavailable or other malfunctions may occur. In this case, you may have to modify or manually enter some information or preferences every time you visit the Sites.
Analytics. We may use third-party service providers to monitor and analyze the use of our Sites, such as Google Analytics. Google Analytics is a web analytics service offered by Google LLC (“Google”) that tracks and reports website traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at:

4.    Managing Interest-Based Advertising
Website Browser. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from their members. To opt out of website interest-based advertising provided by eachorganization’s respective participating companies, visit the DAA’s opt-out portal available at, or visit the NAI’s opt-out portal available at

Mobile Application. When you use our mobile application, we or our third-party marketing partners may use one or more of several different identifiers for your mobile device, including Apple Identifier For Advertising (IDFA) or Android Advertising ID (AAID), to target and deliver ads to you in our app or other apps. This means that your device identifier may be accessed by third-party ad networks and used to (a) help manage the number and types of ads you see; (b) track the source of installs related to ads seen in other apps; and (c) identify your interests and behavior and target advertising to you based on those interests and behavior.Apple requires app developers to ask for permission before they can track your activity across apps or websites they do not own in order to target advertising to you, measure your actions due to advertising, or to share your information with data brokers. If you previously gave our mobile app permission to track, you can tell our app to stop tracking your activity. On iOS or iPadOS, go to Settings, tap on our app, then tap to turn off Allow Tracking. You can also reset your IDFA from your mobile device’s settings page, which will prevent continued use of existing behavioral data tied to your previous IDFA.

If you have an Android device, and are running Android 12 or above, you can delete your AAID permanently by opening Settings, navigating to Privacy > Ads, tapping “Delete advertising ID,” then tapping it again on the next page to confirm. This will prevent any app on your phone from accessing it in the future. Please note that if you do so, you will still see advertisements, but they will not be tailored to your inferred interests.

You may also access industry-provided opt-out tools, although they are not tailored to our mobile applications. For instance, to opt-out of data collection by the Digital Advertising Alliance’s participating member companies for interest-based advertising across mobile applications, download the DAA’s App Choices mobile application opt-out offering at

Our Services is not intended for persons under the age of 18. We do not knowingly collect or distribute personal information that we collect directly from children. If you are a parent or guardian and wish to review information collected from your child, or have that information modified or deleted, you may contact us via the method identified in the “How to Contact Us” section below. If we become aware that a child has provided us with personal information, we will terminate the user’s access to our Service and take steps to delete such information from our systems, unless we have a legal obligation to keep it.
We will retain your information for as long as your account is active, as needed to provide you Services or for other purposes stated in this Policy. We will cease to retain your personal information or remove the means by which the personal information can be associated with you as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal information was collected and is no longer necessary for legal or business purposes. If you wish to cancel your account or request that we no longer use your information to provide you services, we may still retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We implement security measures intended to protect against the loss, misuse and alteration of the personal information under our control. Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such information, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the internet. Please remember that you play a valuable part in security as well. If you feel that the security of any account you might have with us has been compromised, you should contact us immediately as described in the “How to Contact Us” section.
If you have any questions or complaints regarding this Privacy Policy, please contact us by sending an email to We will investigate your question, respond to your inquiry, and attempt to resolve any concerns regarding your privacy question. If we need, or are required, to contact you concerning any event that involves your personal information we may do so by e-mail, telephone, or mail.